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Posts Tagged ‘Virgin Cinema’

Cinemas are in the process of reopening after four long months.  This is certainly something to celebrate, but as the title of this post suggests, there is another reason to celebrate, this month marks 20 years of my unlimited membership.

Prior to Unlimited I used to buy a 4 or 8 week Mega Pass from Virgin.   Virgin operated two cinemas in the area: The 9-screen located in the Arcadian Centre in Birmingham City Centre (originally opened in 1991 as an MGM cinema, before being purchased by Virgin four years later).  The second was a little further out, but worth the trip.  The 13-screen at Great Park Rubery, was the best cinema I had ever visited at the time with large screens, stadium seating and best of all THX sound throughout.

The Arcadian was closed in the early 2000’s and Rubery sold off to Empire Cinemas a few years later, But I had all but stopped going to both by this time, Virgin had announced the a shiny new venue on Broad Street in the centre of Birmingham.  It never actually operated under the Virgin brand, by the time they opened they had been taken over by the French company UGC. Broad Street

While the name, UGC was a little uninspiring, the was and remains fantastic, and the Unlimited Card was a brilliant idea.  £9.99 a month (as it was at the time) for unlimited movies, what more could you ask?  The price has remained pretty consistent since then going up in line with ticket prices.  You need to see two movies a month to make a saving.  I have averaged two a week, for twenty years.  When you adjust for inflation, and average out matinee and peak prices, it gets complicated, but best guess I have saved £12,000.

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The first film I watched at the new Broad Street cinema back in 2000 was The Perfect Storm.  I was less than impressed.  I remember commenting after that George Clooney had only made a few decent films and would never be a really big star! Shows how much I know!  But I have seen many amazing films since.  My favourite films I have seen at UGC/Cineworld are Mulholland Dr. and Oldboy.  The latter I saw prior to its UK release as part of the Tartan Asian Extreme Festival, then again last year in a  4K Restoration.

While I live with a city with some excellent independent Cinema’s that I also support, may favourite place to watch films remains Cineworld, Broad Street Birmingham.  Now I’m looking forward to another twenty years of Unlimited movies, hopefully without the interruption of another global pandemic!

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